Keep your sustainable bikinis looking brand new
Investing in high-quality swimwear means you want it to last for many seasons. Whether you own a luxury bikini or an ethically made swimsuit, proper care is essential to maintain its fit, color, and fabric quality. In this guide, we’ll share the best swimwear care tips so you can enjoy your Goja the label pieces for years to come.
1. Rinse immediately after swimming
Saltwater, chlorine, and sunscreen can break down swimwear fabric over time. Always rinse your bikini in cold water as soon as possible after swimming to remove any residues.
✨ Quick Tip: If you don’t have access to fresh water, use a bottle of drinking water to do a quick rinse until you can properly wash your swimsuit.
2. Hand wash with mild detergent
Avoid using harsh soaps or regular laundry detergent, as they can damage delicate swimwear fabrics. Instead, opt for a gentle, pH-neutral soap. To rinse out sunscreen, use a neutral anti-oil shampoo.
How to wash your bikini properly:
✔ Fill a sink or basin with cool water
✔ Add a small amount of mild detergent
✔ Let your swimwear soak for 10-15 minutes
✔ Gently rub the fabric to remove any dirt
✔ Rinse thoroughly with cold water
🚫 Avoid using the washing machine—even on a delicate cycle! The agitation can stretch out the fabric and ruin the elasticity.
3. Never wring out your swimwear
Twisting or wringing out a bikini damages the fabric fibers and elastic. Instead, gently press out excess water and lay the swimsuit flat on a clean towel. Roll it up to absorb the moisture, then air dry.
4. Dry your swimwear the right way
Always let your swimwear air dry in the shade. Direct sunlight can fade colors and weaken the fabric over time.
Best drying method:
✔ Lay flat on a towel
✔ Avoid hanging by the straps (this stretches them out)
✔ Keep away from direct heat (like radiators or dryers)
🚫 Never put your swimsuit in the dryer! The heat will break down the elastic fibers, reducing its lifespan.
5. Rotate between swimsuits
Wearing the same bikini every day can stretch it out quickly. If you’re on vacation, rotate between different swimwear pieces to give each one time to regain its shape.
Pro tip: Having two or three bikinis in your collection not only extends their lifespan but also gives you more style options!
6. Avoid rough surfaces
Sitting on rough pool edges or sand can cause pilling and snags. Always sit on a towel or sarong to protect your swimwear fabric.
This is especially important for seamless bikinis, like our Camilla Bottom and Alana Top, which are designed for a smooth, sleek look.
7. Store your swimwear properly
At the end of summer, store your bikinis in a cool, dry place. Make sure they are completely dry before putting them away to prevent mold or mildew.
✔ Fold gently instead of stuffing them into a drawer.
✔ Keep away from plastic bags—fabric needs to breathe!
✔ If storing for months, place in a fabric pouch to protect them.
Final thoughts: Love your bikini, and it will love you back
Taking proper care of your swimwear ensures that it stays vibrant, comfortable, and long-lasting. At Goja The Label, we design timeless high-quality bikinis that are meant to be worn season after season. With the right care, your swimsuit will stay as good as new for years to come.
Ready to invest in sustainable swimwear? Check out our latest collection designed for longevity and effortless style.